Tag: service logic
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Service-dominant logic in business models – a workshop with Professor Vargo
Written by Katri Ojasalo The two trending phrases in academic and business conversations are “service-dominant logic” (SDL) and “business model canvas” (BMC). Is there a connection between them? Or are they just two extremes: the first one an academic theory and the latter one a business tool? In fact, they are quite far from each…
