The competence the students gain in Laurea’s international SID Masters Programme is on a world class. The SID Masters Programme was launched in 2009 as the first SID Masters Programme in the world. This pioneering initiative has started very well. The programme has attracted highly motivated and talented students from all over the world. The competitive advantage of the programme is its strategic and multidisciplinary approach to service innovation & design. Many professionals in business, management and design took part of the design of this programme before it was launched.
Since March 2009 the Advisory Board of the SID Masters Programme has been working intensively at and between its meetings that take place in Laurea SID Campus 4-5 times a year. Board members have been very active in guiding and helping the design of the programme and its strategy. As the programme is multidisciplinary so is the its Board, which it consists of 18 SID experts and pioneers in SID and service research as well as customer-centered business managers, the core of Laurea’s SID staff (SID team) and currently two SID Masters students. Continue reading →
by Jane Vita, Sofia Nyyssönen, Tinja Lindförs and Tiia-Marina Silva
The world is always changing and everything goes around adapting. Some companies that have more vision are already looking for the new market – we call them forerunners. These companies have a new vision and concepts in their minds such as design thinking, agile methods, service design, social design, among others. They are not thinking only about their consumers but how to make their employees do better products and services.
Consumers are also more concerned about their needs, they are more demanding, Products and services are created with their proposals, so why not put them in the center of the whole process of design and make them part of the creation? We went through 5 books where the main topic discussed was co-creation and we’ll share in this post what we find in common in all them. Continue reading →
The first test environment for combining Futures Thinking with Design Thinking takes place in Helsinki in two weeks ! This is an invitation to all design thinkers, futures thinkers, strategic minds and innovative leaders to take part in the day on Friday 9th November at the heart of Helsinki, Finland – The World Design Capital 2012.
In today’s world the competition amongst companies within the same industry or sometimes even across industry boundaries is rough. New businesses are constantly born and they want to get their share of the wallet. There are many books and articles that will provide guidelines, how to improve your business concept and gain advantage from the competitors. Being innovative is a common factor in all of the books and it is the basis of any development process. However, there are also other similarities and certain concepts seem to appear whenever the change strategies are concerned. Are the following paths keys to your company’s success?
“The show must go on”, is a very common phrase in a show or performance. It means that the audience has to be kept entertained at all times. But, it doesn’t say what happens when the show gets old? How does a show performance keep selling tickets after repetitive shows and apply this phrase? But most importantly, how does the same performance creates new value for the same audience? In other words, no one wants to go to the circus twice to see the same show.
A circus for instance, would quickly run out of business if it the shows were constantly changing to keep spectators coming back. Renovation, show quality and improvisation could very well be a good description the main elements of circuses strategy. Their main objective it’s to give the audience value. Generate a positive emotional experience that is never to be forgotten, make them come back again and again. This is why the circuses still survive nowadays. Continue reading →
If you are reading this post as a new arrival to Laurea Masters Program, I salute you. Congratulations of getting in for this ride. It’s a ride where you get to meet awesome people and it will provide you in-depth knowledge about service design and all that it has to offer companies. I promise you will leave this program with confidence and knowledge you need to improve your career.
Although I have not graduated just yet, I can now say that I survived the Laurea Masters with decent grades. I came with the patch of 25 students who passed the 2011 entrance test. We were the second patch ever to be accepted to Laurea Service Innovation & Design Masters degree program. Continue reading →
A series of posts discussing the statement “Futures Research supports the Service Design process in multiple ways and throughout the whole process”. Part #1: Conclusions based on the first round of literature review
by Minna Koskelo and Anu K. Nousiainen.
This is the first post by the authors regarding the “Service Design meets Futures Thinking” research that they have conducted in summer 2012.
During our Master’s Degree studies of Service Design and Innovation at Laurea University of Applied Sciences we noticed that Futures Research was lightly covered in the literature of (Service) Design Thinking and related practices. Since both of us have a professional background in Strategic Foresight in the private sector we knew that Futures Research can be utilized especially for innovation and for identifying new business opportunities. Therefore, we decided to investigate the topic and our assumption in order to explain how these fields can benefit and supplement one another. Continue reading →
The 3rd SID Master’s group started their Service Innovation & Design studies at Laurea Leppävaara on 6th September.
For three days, the 26 new students were completely submerged in the Laurea’s cocreative learning culture, which provides the foundation for success as they pursue the Master’s programme together. With team-building activities, the new students were able to establish networks and build connections from the very start. Through highly engaging and innovative processes, they were given the chance to meet their fellow students on a professional and personal level.
In the first day, the new students also met a few former SID students andSID graduates, who gave them valuable advice in a panel discussion. Continue reading →
It’s a really difficult task to decide on what to write on in my first post for Laurea SID program. It has been 2 years since I first got in touch with the program and the outcomes were always beyond expectations on personal, communal and regional basis.
Should I write something about the activities I got engaged in, the knowledge I gained and shared, the initiatives I joined and started or the bonds that got created and the ties that evolved? Or Moreover, about the fillings between all of that, which you can’t touch, measure yet you realize theme later when they express themselves in this closeness between the SID groups and the overall community.
I made my choice and decided to start with something that represents all of this. It’s my learning diary for the Change Leadership & Service Culture course. Due to the nature of the topic and the sailors on board, this topic was very touching and transformational in many aspects. During this course I got exposed to volumes of knowledge that still shape my daily practices and thinking and for years to come. And also during this course I created a knowledge that I always value and feel proud of. I’ve met the most impactful people in my life and lived some dear moments. I would like to start posting the content of the diary one page at a time as is from the diary. Continue reading →
A trip to the German SDN Chapter conference in Cologne showed that a national chapter is a great forum to share and gain service design knowledge close to home. It also brings local service design people together to share service experiences and ideas from business, academy and the design world. I had a special interest in visiting the conference as Laurea is planning to start the Finnish SDN Chapter this Fall.
The two and a half days offered a robust and fun package of service design knowledge in the form of presentations, workshops and casual networking. All activities were worthwhile but if I have to pick some highlights, they would need to be Fjord’s presentation on the transformative services – not only as one of the speakers, Melanie, is a student in our Service Innovation & Design master program but also because of its practical and appealing content – and Birgit Mager’s opening speech. Continue reading →