I have been working for the government since 2005. We have now come to a point where we are moving from working groups, spreadsheets, data from the past to understanding the complex interconnected eco-systems. In this blog, I try to make some insights how design thinking could be applied to our governance.
Burden from the past
Finland’s public administration is built to a world which is linear, clear and predictable. We have ministries and their controlled bureaus and everybody knows what is their individual mission and responsibility. It is told that it was necessary to build Finland’s public administration this way so that Russians could not come here to bring their own governance. We are quite far from the everyday life and challenges of the citizen. The traditional way of working does not resonate the real, post-industrial world.
From numeric, logical models to emotional insights and experimental models
Design thinking (DT) gives you freedom to break down the models that are constructed in our minds and in our programme development plans for five-years. It is a toolkit for any innovation process and it combines design approach and more traditional rational problem solving. In the chart below you can see the differences in main characteristics between DT and traditional working way.
The postindustrial digital age and the emergence of the experience economy have fundamentally changed the requirements and the expectations how companies develop and deliver new services. Well-known brands like Airbnb, Mayo Clinic, Bank of America and HBO have all understood this shift and successfully utilized holistic design thinking approach to transform their business. They have created profitable business through sophisticated, emotionally satisfying and meaningful experiences to their customers.
What is Design Thinking?
Design Thinking can be described as human-centered (designing “with” the users instead of “for” the users), exploratory and integrative innovation process that emphasizes observation, collaboration in interdisciplinary teams, fast learning, visualization of ideas, rapid prototyping, and concurrent business analysis. Design Thinking essentially is a way of thinking, applying designers’ sensibility and methods, leading to transformation, innovation of new products, services, business strategies and even new organizations.
The best part is that you don’t need to be a professional designer to master in Design Thinking. Nevertheless, the following key abilities are important for a Design Thinker: