Tag: personas

  • Innovation & Design Thinking Start with the Assessment of Now

    “Innovation and design thinking are considered as the principal source of differentiation and competitive advantage in the business world today. Thinking like a designer can transform the way you develop products, services, processes, and even strategy” – Tim Brown (2008).  Ironically, I never considered myself an innovative or creative person. Instead, my organized and systematic…

  • Two different solution spaces

      As a part of School of Startups, Toni Perämäki from Valohai wanted to show us a structured way of finding customers via Lean Startup method. The one way of ideating is to build, measure and learn in a cycle. The key question in Lean Startup is: Do I have a problem worth solving? One…

  • The Course for Human-Centered Design: How Might We Enable More Young People to Become Social Entrepreneurs?

    The Course for Human-Centered Design (provided by Ideo.org and +Acumen) is a seven-week curriculum, which introduces the concepts of human-centered design and how this approach can be used to create innovative, effective, and sustainable solutions for social change.  This course has been developed to educate those, who are brand new to human-centered design. No prior…

  • Service Design as a Tool for Strategy Creation

    In the Service Design Breakfast event at Startup Sauna on November 13th, Laura Invenius from ABB Drivers and Lotta Buss rom N2 Nolla have presented the case of strategy creation using the service design as a tool. ABB Drivers, who produce devices that are used for speed control of electrical motors, needed to develop a new…

  • Planning on developing a new digital service? Designing for the Digital Age may just be the handbook you are looking for

    Thousands and thousands of new digital services are developed each day, by well-known design agencies, by new start-ups as well as by individual designers or developers in different organizations, projects and associations.  Everyone on these aims to design services that are “easy to use”, “attractive” and “appealing”. However, it is rare to have a comprehensive…

  • Are you a Designer?

    How many of you consider yourself as a designer? This was one of the first questions we were asked in our service design workshop at Lahti University of Applied Sciences on October 9th 2012. Probably you can guess the answer, roughly half of the participants raised their hands. Then it was time to wake people a…