Tag: new service development

Book Review: New Service Development: Creating Memorable Experiences (Fitzsimmons J.A. & Fitzsimmons M.J., 2000, Thousand Oak, Sage)

I pass by specialized coffee shop daily when going to lunch. Well, I don’t just pass by. It is the place for me to enjoy quality coffee, good service and relax before heading back to the office. It is my sanctuary which I have managed to fit to my daily routines. It just has something…

November 20, 2012
Service Innovation: (Having a) Meeting with Customer Needs

Vast number of new service concepts fail (> 4 out of 10), because they are build first and then introduced to the market (Bettencourt, 2010). The focus should be another way around and shifted away from the service solutions and back to the customer. Rather than asking, “How are we doing?” companies must began asking…

October 30, 2012
Experiences from the first SID student group

In this story, a student from the very first SID Master’s group tells how everything went from the first idea of starting the studies to the point in which all the studies including the Master’s thesis are completed. This is a very long story. So, sit comfortably before you start the journey through the SID studies.…

May 20, 2012
Pioneering in the service innovation & design field

Exactly three years ago, in May 2009, we were living exciting times at Laurea University of Applied Sciences. After a lengthy development process of the unique Master’s degree programme in Service Innovation and Design, it was finally time to select the first group of students. The modern degree programme had gathered over 200 applicants, and…

May 15, 2012