This is the first post by the authors regarding the “Service Design meets Futures Thinking” research that they have conducted in summer 2012.
During our Master’s Degree studies of Service Design and Innovation at Laurea University of Applied Sciences we noticed that Futures Research was lightly covered in the literature of (Service) Design Thinking and related practices. Since both of us have a professional background in Strategic Foresight in the private sector we knew that Futures Research can be utilized especially for innovation and for identifying new business opportunities. Therefore, we decided to investigate the topic and our assumption in order to explain how these fields can benefit and supplement one another. Continue reading