Tag: marketing

  • NOSTALGIA TO INNOVATION:How Memories Shape Design Thinking

    NOSTALGIA TO INNOVATION:How Memories Shape Design Thinking

    Written By: Manisha Gurung Rana and Sagar Nepali In a world driven by rapid growth of innovation, looking back at past memories for design might sound unreasonable. However, new design and innovation are closely related to human nostalgia and the way of people’s life style from past. Our emotion and memories have become a powerful…

  • A beginner’s guide to Design Thinking

    by Jenny Kurjenniemi Simply put, Design Thinking is a process for creative problem-solving. This means solving any kind of problem, from how to secure clean water supply in developing countries, to how to create the kind of service that people will be interested in and gain financial value for the innovation. It’s good to understand…

  • What is Customer Journey and why others besides sales and marketing people should be interested about it?

    What is Customer Journey and why others besides sales and marketing people should be interested about it?   Customer Persona Before starting to formulate customer journey, it is important to define customer personas, to whom these journeys will be created. A while ago, I wrote about what Customer Personas are and why those are useful.…