Tag: marketing
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A beginner’s guide to Design Thinking
by Jenny Kurjenniemi Simply put, Design Thinking is a process for creative problem-solving. This means solving any kind of problem, from how to secure clean water supply in developing countries, to how to create the kind of service that people will be interested in and gain financial value for the innovation. It’s good to understand…
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What is Customer Journey and why others besides sales and marketing people should be interested about it?
What is Customer Journey and why others besides sales and marketing people should be interested about it? Customer Persona Before starting to formulate customer journey, it is important to define customer personas, to whom these journeys will be created. A while ago, I wrote about what Customer Personas are and why those are useful.…
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