Tag: manufacturing companies
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Book review: Fischer T., Gebauer H. and Fleisch E. (2012), Service Business Development: Strategies for Value Creation in Manufacturing Firms,
Cambridge University Press, UK The book gives a comprehensive overview of the service business development in the business environment of capital goods and brings together years experience on how manufacturing companies can create value through services. It also discusses the challenges of how to generate revenue of the services itself (along with products) and what…

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