This blog post discusses why I think that investors, clients, CIOs, CEOs, CBOs and other people who are responsible for service quality, organisation’s strategy or business should take part Jam events in future.
Did you recognise yourself? Great!
I thought You when I wrote this.
What is Global Service Jam?
From 27th of February to 1st of March in 2015 curios and open-minded people all-around the world met for fifth time in 95 different locations at the same weekend.
Global Service Jam is a yearly 48h event where ordinary people with different backgrounds meet together and solve ordinary problems people are facing in their daily lives. Simple as that.
Now you may wonder “what’s in it for me in Jams”? Next, I give you several reasons why I think that you should get in.
Adopt the design process and rapid prototyping skills
One of the most interesting elements in Jams comes in the form of rapid prototyping. New service concepts are tested and evaluated numerous times at a rapid succession. This is something that rarely occurs in traditional business setting.
The design process in Jams goes like this:
- People quickly share their views and insights about problems worth solving
- They team up with other people who have passion to solve a shared problem
- Teams learn quickly about the true nature of the chosen problem in real-life
- Teams ideate how the problem could be solved
- The most important thing… aside the process, teams create very early plausible prototypes, test and improve them, until they have found a minimum viable, desirable and feasible solution.
- When time is up, audience can experience or interact each teams’ service prototype. No PowerPoints or bullet points.
All in 48 hours.
Instead of explaining here more deeply what is Design Thinking, Lean Startup Process or what is a Minimum Viable Product, I suggest you to go next Jam and live the process. Bill Moggridge from IDEO have crystallized the nature of human experiences very well: “You can’t experience the experience until you experience it”. Thus, you know then what you mean, when you find yourself explaining the previous design processes for your colleagues or clients. Also, you have a proper starting point to improve your new practical hands-on design skills.
Now you may think: How long it takes to play and test a service prototype with a user or a stakeholder?