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Unleash the potential of your business using Design Thinking

Summary: Using a co-creative process, Design Thinking helps organisations to build on unmet user needs and create value from user insights.

Before I started my Service Innovation and Design (SID) studies and went through the Design Thinking masterclass hosted by Professor Katja Tschimmel, I never realised how much published content such as books, reports and essays existed on the subject of Design Thinking (DT).

Design Thinking is a framework for how to come up with ideas – loads of them at the beginning all way until refining and develop to prototype the bests ones. Design Thinking is human-centred and aims to foster creativity and innovation – the principal sources for businesses differentiation and competitive advantages.

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Through Mind Mapping we identified opportunities for innovation

Design Thinking is not new, throughout history good designers have applied a human-centric creative process to build meaningful and effective solutions. Perhaps this justifies the big interest from strategists and businesses on the topic and the big demand on articles and methods variations.

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To me sound of SID is like a sound of music

How I found my inner spark of Services Innovation and Design Thinking? I was one of the lucky ones who got in to Services Innovation and Design (SID) Programme at Laurea University of Applied Sciences. We newcomers met for the first time during our 3-day kick-off session in September 2014. I had high expectations for the class but I also kept my mind open because I didn’t know if my expectations were fair.

I think Design Thinking was a good subject to start with. We had workshops during the study days and we got to know each others. I learnt a lot from my group but also of myself. For example I noticed that the passed working years in the traditional business life had moulded the standards and rules around me. And now it was time to let them go and start to think about services and business in a new and innovative way.. in a SID way.

We had inspiring lecturers leading our workshop; Gijs van Wulfen, the founder of FORTH Innovation method, and Katja Tschimmel, a researcher, coach and a famous Design Thinker.

Gijs   Katja

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