Tag Archive | Katja Tshimmel

Failures are possibilities

Me and 27 other students were privileged to start the Service Innovation and Design Master’s program last September in Laurea University of Applied Sciences. Our first course was about Design Thinking held by Katja Tschimmel a Design professor and an entrepreneur, and Gijs van Wulfen the writer of the excellent book “The Innovation Expedition”.


How many things can you come up doing with a pencil? Be creative!

“The understanding and acceptance that failure and mistakes are important elements of Design Thinking, differentiates Design Thinking from the traditional way of thinking in business. Dealing with incomplete information, with the unpredictable, and with ambiguous situations, requires designers to feel comfortable with uncertainty (Pombo & Tschimmel, 2005).” writes Katja Tshimmel in her paper “Design Thinking as an effective Toolkit for Innovation”. This is where my journey to become a professional in Service Innovation and Design starts.


Quantity is better than quality! Have at least seven ideas because in average one out of seven ideas will succeed.

Immediately after reading Katja Tshimmels paper I felt relieved. In Design Thinking (DT) it is allowed to make mistakes, how great is that! The main purpose of Design Thinking is to offer effective different kinds of toolkits for any innovation processes, you just need to find the perfect tools for you. In her paper Tshimmel introduces five different Design Thinking models that help implementing the structure of Design Thinking. The models have a lot in common and their main goal is to offer tools for finding solutions to existing problems.

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