Tag: #innovation
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”It might be a gamechanger to step in the shoes of your customer.”
The quote in the title was spoken out by our lecturer, Daniela Marzavan, on our first day of the Design Thinking-course (DT) in Laurea. Here, we learned how one could adopt the mind of a 5 year-old by asking numerous Why`s and deciding that a tape roll can be an airplane if it’s said to…
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Fail like a designer
Our image of the world is built on assumptions and schemas. Without them, our everyday life would feel chaotic and quite burdensome. However, in an innovation process, our assumptions mainly work against us. They keep us from thinking outside the box. You could even say that assumption is the mother of all screw-ups. Without intentionally…
