Figure 1. Service Design Breakfast, Idean 2012
How do emotions impact the design? How can design projects benefit from understanding the emotional rollercoaster? How can you become a better designer if you are aware of the changes in emotions throughout a project? How can you adjust your project plan based on that? In this blogpost you will find out how analyzing your emotions can help your project.
Current trends that shape the western economies are the growing importance of services, the need for innovation, changes in consumer and business markets, and the advancements in information and communication technology. Technological developments like the digitalization of information, the increased processing capacity of computer chips, miniaturization and increased mobility of devices, the use of sensors and location technologies, increased interoperability between services, security, and natural interfaces (Brouwman, Van den Hooff, Van de Wijngaert, & Van Dijk, 2005) enable mature architectures and platforms for knowledge sharing, collaboration, and electronic commerce transactions, anywhere, anytime.
Nowadays development of the new innovative services is an important driver for economic growth. In the book Mobile Service Innovation and Business Models, the authors present a theoretically grounded yet practical approach to designing business models for electronic services, including mobile ones. The book consists of two parts.
Service Innovation & Design 
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