Tag: Idea generation

  • Transform Your Business Through Design Thinking

    The postindustrial digital age and the emergence of the experience economy have fundamentally changed the requirements and the expectations how companies develop and deliver new services. Well-known brands like Airbnb, Mayo Clinic, Bank of America and HBO have all understood this shift and successfully utilized holistic design thinking approach to transform their business. They have…

  • Book review: New Service Development and Innovation in the New Economy

       “New service development: the process from idea to launch of a new service”  “New service development is a modification of current services and or adaptation of the service that is already offered in another geographical market.” (Edvardsson, Gustafsson, Johnson, Sanden 2000).             Why is new service development so important?…