Service designers and City of Helsinki employees have developed a new model for citizen participation. One model application is a game that the city service teams, for example in libraries or in health stations, play in order to plan how to increase the participation of their clients.
The goal of Helsinki is to become the best functioning city in the world. According to the new strategy of the City one way to get there is to increase the participation of the citizens.
Service design in the strategy of the City
Although Helsinki is among the top cities in the world (3rd last year on the list of the best cities to live in), there is still a lot to do, since some of the city employees never thought how to make their clients to participate in developing the services. The new strategy gives a strong mandate to the employees to do that now. Service design is in the heart of the City strategy.
“Helsinki is primarily a place and a community, not a bureaucracy. I believe that the City cannot solve the big challenges – nor is it even sensible to do so – on its own, but instead we need strategic partnerships with everyone who is interested in developing Helsinki” – Mayor Jan Vapaavuori in the City news
Ever thought about this? Is service design just one ism, which comes like a wave: First small, getting strong and then fading away. When reaching the end of its existing curve, the ism is so worn out that no-one even wants to hear the words “service design”.
Aalto University Executive Education arranged on the 1st of June 2017, on International Service Design Day, networking event around this very interesting theme. Speakers and panelists who game from different backgrounds looked at the topic in a versatile and detailed way. They represented front line service design expertise: Peter Barkman, Managing Director from Palmu Helsinki, Laura Franck, Client Service Director from Hellon, Ulla Jones, Business Designer from OP Financial Group and Pekka Toivonen, CEO of Muotohiomo. Next I will raise some points from the discussion to give some thoughts to this important heading.
Transformation is the point
Service design have to grow from project oriented way of doing to be way of thinking that leads to cultural change and transformation in organization. “Human” and “experience” should be taken as a part of business plan in the organization. The experts see that service design as a concepts and the term might disappear. The content itself becomes an everyday part of organizational approaches and practices. Whatever the term that is used, important is to make measurable changes with goal of creating better experiences and focus on customer. Continue reading →
Games have been always known for their immersive and engaging experiences. These experiences normally challenge players to spend huge amount of time and efforts playing games, in return of gaining that sense of pleasure, mastery and progression that games generate in the player mind.
Building on the strength of games, the term gamifiaciton have been coined where businesses have started applying game thinking, design and tools in non-game contexts for the sake of achieving certain business objectives.
The business objectives from gamifiaciton can vary from increasing customer engagement, building relationships with customers, creating more joyful brand experiences and last but not least influencing and changing customer behaviors.
At its core, gamifiaciton is the same when it comes to the thinking, tools and methods with the difference is why it’s applied and where it’s applied, when comparing it to games.
The aim of this post is to walk you through a brief introduction on gamifiaciton and how it can be used as way to design engaging experiences. The knowledge provided here is based on the material provided in an online Massive Online Open Course (MOOC), which was provided by Coursera on the topic.