Tag Archive | Futurice

#Snapshots and Service Design

Browsing through a mountain of photos.

Browsing through a mountain of photos.

“I’m walking over a pile of 900 000 photos representing an amount of photos loaded daily to Flickr, image hosting website. It feels weird to step on photos, on someone’s face, on a cute baby, a guitar… I don’t think I have ever done this before, not in a photography exhibition at least”.

That was part of my customer journey through The Finnish Museum of Photography’s #snapshot exhibition that was co-designed with Futurice, and with help of Tampere University and Aalto University. Risto Sarvas from Futurice and Anna-Kaisa Rastenberger from the museum presented their case for the Service Design Achievements 2015. This was also the last Service Design Breakfast of this year, and what a great way it was to end it at the Finnish Museum of Photography.

Service design challenge

The service design challenge with #snapshot exhibition was to turn culture into something that people can walk into and have an interactive physical experience. The #snapshot exhibition’s objective is to explore how the Internet and digitalization has changed contemporary photographic culture. As you all probably know there’s a large amount of photo sharing websites and applications, and everybody’s basically carrying a camera with them in their smartphones.

Futurice was really up to this challenge, as they wanted to design for public good purposes and make a social impact. And of course it was also a very interesting design challenge. It was different from their typical project as there’s no technical platform, no clear organizational structure in museum, no existing solutions, no business drivers, and no ready brand.

Anna-Kaisa and Risto presenting #snapshot.

Anna-Kaisa and Risto presenting #snapshot.

Walking on a photomountain.

Walking on a photomountain.

How to tackle the challenge?

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OpenFin Challenge – How did we succeed within 22 hours?

This is a descriptive story and self-reflective analysis of how four service design fellows & a tech consultant succeeded to come up with a strategic service ecosystem concept with viable business model just within 22 hours – and to convince a heterogeneous, multidimensional and highly professional jury.

The challenge

Open Innovation in Finance Business (OpenFin) is Aalto University project powered by OP-Pohjola and Futurice. The organizations invited creative minds to create new innovative financial service concepts for consumers and small enterprises.

OpenFin Hack & Ideathon – an open innovation challenge for future financial services was about to begin. And we were registered in! After I received green light from my employer to join the event, my participation was confirmed too. Agreement was extremely essential statement for me because I work with financial services myself and have high professional ethics.

“Other working-class citizens were looking forward to relax”

At 6 p.m. in Friday 26th September 2014, about fifty talented service designer, developers, entrepreneurs and student with different backgrounds met at Aalto University at Open Innovation House. While other working-class citizens were looking forward to relax, eight creative teams were about to solve some financial service challenges collaboratively.

There we met again, feeling exited. Minna Myyryläinen, Jaakko Porokuokka, Mika Keskiväli and myself. Four 2nd year MBA students from Service Innovation & Design program from Laurea University of Applied Sciences. We were happy to welcome Technology Consultant Lassi Jatkola onboard to make our team more versatile. Lassi made sure that our team was also capable to code & hack some Proof Of Concepts if needed.

Unleash the data

OP-Pohjola provides an OpenAPI Developers documentation to empower external individual developers and communities to create the future banking services themselves. The company believes that innovative service solutions can be achieved by providing and creating the required tools in collaboration.

The rules were fair: each team owns their rights for their service concept. This is it how it should go: otherwise the principles of open innovation would collapse.

“Open data is an enormous opportunity – or actually a must”

As a designer, I follow with great interest how companies are opening up their closed frameworks for 3rd parties to play with. Open data is an enormous opportunity – or actually a must – to deliver truly seamless digital services. Otherwise all the designed service concepts that have been created with passion to improve quality-of-life and to bring value for people & business will remain torsos. Or at least developers inside the closed companies need immeasurable amount of hours and sweat to invent and reinvent the required expensive dirty tricks.

Cutting corners from design leads inevitably to poor user experience and to lose-lose-lose situation.

Isn’t that sad?

Day 1: From insights to mini posters

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Making mutual funds a mutual fun

Openfin hack and ideathon poster

Openfin hack and ideathon poster

They say the best way to become a great service designer is to participate in as many service design contests and hands on happenings as possible. It was what I thought when Minna Myyryläinen, one of my SID Laurea fellow students, brought the idea to join the openfin Hack and Ideathon competition in Espoo.

Finally our team, addition to Minna and me, included Antti Kytö and Jaakko Porokuokka, all SID13 Laurea students. I knew – despite none of us being a real hacker in code – this team could do anything related to creating awesome business concepts using our service design methods and toolkits. Luckily later the hacking part was completed when I persuaded my colleague and friend Lassi Jatkola to join our team. Before the event itself the team studied trends and innovations in the financial sector and shared views and ideas through chat.

Getting ready for the challenge

On Friday 26th the team gathered to the app campus premises and prepared itself for the 22 hour challenge ahead. Me and Jaakko had already agreed to stay overnight at the app campus as it was offered as a possibility by the competition rules.

Jaakko, Minna, Antti, Lassi

Team preparing for the challenge

Aalto OpenFin project manager Mojtabaei Renani Mahnoush said the welcome words and wished all participants good luck. Next was Juha Viljakainen’s, from OP-Pohjola, time to give some background on OP-Pohjola and the financial service sector generally, its history and challenges.

The competion rules and three categories were introduced by Jouni Lähteenmäki from OP-Pohjola. The categories included:

  1. consumer app innovation zone
  2. entrepreneur app innovation zone
  3. business ecosystem infrastructure innovation zone.

The competitors would be evaluated by financial aspect, market potential, business model viability and how realistically it could be implemented. In addition presentation with surprise factor and impressive demo would get extra credits. Final word was given Futurice’s Riku Valtasola, who explained how the business idea to concept works in the company he represents.

Beginning the design process

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Service Design Breakfast #4: Work begins after the lunch by Janne Toivola, Futurice

In the 4th Service Design Breakfast talk on 31st of October, 2012 Janne Toivola from Futurice presented the concept of “Validated Design”. Janne is an experienced service designer and analyst having a focus on digital analysis and usability.

Figure 1: Validated design, Futurice

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