In the course Futures thinking and foresights methodologies we learned how futures thinking is linked to service design and how it can be applied in business. Through hands-on workshops lot of new things were learnt and here are some key learning points.
Decision-making boosted up with futures foresights
Futures foresight methods can help companies to make right decisions to captivate their own blue ocean strategies. When identifying preferable futures and setting trend indicators to follow, companies can improve decision-making. Futures insights offers companies more flexibility to the strategy, support their risk management and produce new business ideas.
There is not just one future, but a whole range of possibilities. Futures foresight is a process of observing current world, finding new curves of change and seeking for opportunities of tomorrow. It is not just about guessing and predicting, but it is systematic approach that combines multiple fields and methods in order to produce proposals of possible, probable and preferable futures, which organizations can use to make right decisions.
Futures research is a combination of intuition and documented information. It is a creative discipline. There are various frameworks of futures foresight process where one can choose the most suitable one and it can be applied in the innovation process together with service design methods.
Trends and signals: hints of new business opportunities