Tag: #empathy
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“Train Your Empathy Muscle”: A Crucial Skill in Service Design
How often have you thought of empathy as a skill which can be trained? During the Design Thinking class, we found out that empathy is an important characteristic for a service designer to have, but it is also a quality and a tool which can be improved. Empathy is a prolific discussion point in Design…
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”It might be a gamechanger to step in the shoes of your customer.”
The quote in the title was spoken out by our lecturer, Daniela Marzavan, on our first day of the Design Thinking-course (DT) in Laurea. Here, we learned how one could adopt the mind of a 5 year-old by asking numerous Why`s and deciding that a tape roll can be an airplane if it’s said to…
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We all just love problems, don’t we?
Today we have all kinds of complex problems that need holistic solutions. Sometimes we do not even know what the problem is – so how can we ideate solutions then? A non-linear and iterative approach, Design Thinking, has offered a choice for solving complex problems – and impacted extensively the modern world’s innovations in business…
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Why do we need empathy in the design process and how to gain it?
Introduction to empathy Most of us can probably recall products or services where it is clear that usability has been so far off from the priority list that the product/service is unreasonably difficult or even impossible to use. What is needed that these above-mentioned mishaps can be avoided and services and products designed are actually…

