Tag: design thinking
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Getting in the mood for Design Thinking
As far as Design Thinking goes, I must confess to being quite the “newbie”. Having only recently been enlightened to the magical world of service design, innovation and co-creation, I was excited to learn of the many different models that the design thinking world has to offer. Katja Tschimmel describes the similarities and differences of…
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Feel the Energy of Shaking Minds
We had pleasure to participate on two day design thinking (DT) study module. These days were full of innovative thinking instructed by two lovely ladies from Portugal; Dr. Katja Tschimmel (Design Professor, ESAD Portugal, developer of DT model EVOLUTION 6² ) and Mariana Valenca (Lecturer in Design thinking, ESAD Portugal). They started with introducing some…
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Wicked change becomes beloved change with design thinking?
According to many different sources of research and field analysis from various companies we are fast moving away from product centricity to customer centricity, from company internal process oriented approach to organizing company’s functions by customer touch points or customer journey maps. This change from product driven business models to customer value-centric business models is…
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Design Thinking – what does it take in complex environments?
Move over ‘innovation’; move over ‘agile’ and ‘lean’. ‘Design thinking’ is the new buzzword in town. Ok, so it’s not actually that new. As Katja Tschimmel and Mariana Valenca explained during our first class in the SID programme, you can trace the concept back to the design methods movement of the 60s and 70s –…

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