Tag: design thinking

  • Where is the Groan Zone in Design Thinking?

    Where is the Groan Zone in Design Thinking?

    By Salla Kuuluvainen Abductive thinking is a skill crucial for Design thinkers. It refers to being able to stay analytical and emphatic, rational and emotional, methodical and intuitive, oriented by plans and constraints, but spontaneous at the same time (Tschimmel 2012,3). We practiced our best capability in abductive thinking in a two-day workshop with Katja…

  • Free Design Thinking Models to Help You in Your Project

    Free Design Thinking Models to Help You in Your Project

    by Miikka Paakkinen Design in a business context looks to answer two questions: what problems are your customers facing, and how might we solve those problems while providing the best possible experience? Design thinking models can help you in your quest for the answers. Along the way, they might also assist you in asking better…

  • What makes design thinking so appealing?

    by Piia Hanhirova Inspiration, encouragement and empowerment. In my opinion, those are the most important values and aspects, which design thinking offers, and the reason why it appeals to so many people regardless the field they work in or are busy with. Design thinking underlines the deep understanding of people – their needs, wishes and…

  • What is Customer Journey and why others besides sales and marketing people should be interested about it?

    What is Customer Journey and why others besides sales and marketing people should be interested about it?   Customer Persona Before starting to formulate customer journey, it is important to define customer personas, to whom these journeys will be created. A while ago, I wrote about what Customer Personas are and why those are useful.…

  • Bench of Awkward Conversations – Global Service Jam 2018

    9th to 11th March 2018 teams around the world were jamming it up on six continents on the Global Service Jam. In Helsinki, around 30 participants and a mentor/organiser team met up on Friday 9th after a hard week’s work to immerse in a weekend of ideating, prototyping, and having fun. With some intros to the ways of…

  • Design Kit: The Course for Human-Centered Design, by IDEO.org and +Acumen

    Late last year I felt I could use a little recap on some of the things learned on the very first courses of the Service Design Masters degree. At the same time I was longing for some fresh thoughts and a push to jump start my thesis – a way to get creative and actually…

  • Facilitation for 100 people? How to cope that?

    Facilitation for 100 people? How to cope that?

    Facilitation is the key of service design projects. According to Schein (1990) facilitation is a process of HELPING, putting more emphasize on inquiry of the problem, and combining methods that will help facilitator be enabler, not a leader of the process with the approach of owning the problem. In the last project I became a part of…

  • Going Holistic

    Digitalist Design Forum 2017 Tennispalatsi, Helsinki 16.11.2017 An event for designers, producers and buyers to increase insights of design thinking and brand experiences I attended the event with high hopes to get insights of design and holistic customer experiences. I have to admit I was a little bit disappointed when most of the talks focused…

  • Licence to Fail

    Design now – a day of discussion on the future of design Harald Herlin learning centre, Otaniemi, Espoo 2.11.2017 The day packed with talks and discussions was all about defining what design is going to be in the future. We heard an inspirational speech from Anna Valtonen (Vice President for Art and Creative Practices, Aalto…

  • Public servant as a designer

    I have been working for the government since 2005. We have now come to a point where we are moving from working groups, spreadsheets, data from the past to understanding the complex interconnected eco-systems. In this blog, I try to make some insights how design thinking could be applied to our governance. Burden from the…