The greatest learning that I got from the Design Thinking course was about uncertainty. Design Thinking as a concept and process was not new to me, but what really struck me during the course, was how Design Thinking can be used in a business context to manage uncertainty.
The future is getting less and less predictable by past data. For many in the traditional business environment the way to create new has been by careful analysis and research of the past and currents markets. In the modern ever so competitive business environment to really succeed this is not enough. New innovative solutions must be created. When you cannot trust the previous data and development methods you need something else to rely on. This uncertainty and need for innovation has given the rise of Design Thinking in the business world. It has brought the design process and mentality to the business context.
“There is no universal best DT process model, the choice innovation managers make depends on their disciplinary background and their personal taste.” says Katja Tschimmel in her article about Design Thinking process models and tools (Tschimmel 2012, 11). And this is also what she tells us listeners during our first hours of Design Thinking course (Design Thinking 2017). The decision of choosing of an appropriate Design Thinking model is influenced, among others, the characteristics of the task in question, its context, the composition of the team and its dynamics, the number of designers involved, and the time available for the process (Tschimmel 2012).
What a challenge! – that was the strongest, eye-opener thought during my first Jam (over 3 years ago). I found myself as a trainer (future facilitator) and member of a team. In that moment I understood design thinking as process divided into couple of basic stages fulfilled by a toolkit. Since then I was trying to implement some of them and met a thousand moments of feeling like: I’m not so sure is it a good direction whe’re going (thinking about work of my teams), It’s not easy at all…, Maybe another tool…?, How to trigger my team, how to stimulate the process?
I’ve even reached for the popular book: This is Service Design Thinking. Basics – Tools – Cases (Stickdorn & Schneider, 2010), but as Katja said it is not detailed enough to enable non-designers to work with these tools in creative processes without a professional facilitator. That reminds me about my role in the future. Role as a facilitator in the whole process.
New insights. Booms and wows
What I was thinking about our first classes in DT on Laurea was that I will somehow acknowledge my attitude that companies should apply the principles of design to the way people work, the way they create new concepts of services. Apart from many booms and wows moments during the workshops (again both in a facilitator and team member role) I gained valuable knowledge about origins of design thinking (my very basic, beginner sketches and souvenir from the first day attached below).