Tag: Design Thinking; Design Thinking Toolkit; Innovation method; Service Innovation and Design

  • Innovation & Design Thinking Start with the Assessment of Now

    “Innovation and design thinking are considered as the principal source of differentiation and competitive advantage in the business world today. Thinking like a designer can transform the way you develop products, services, processes, and even strategy” – Tim Brown (2008).  Ironically, I never considered myself an innovative or creative person. Instead, my organized and systematic…

  • Design Thinking for Business Innovation

    I participated recently to a web course by Darden School of Business at Virginia University. Professor Jeanne Liedtka led us students to a four-week journey into the world of service design and innovation. The course included short video lectures by professor Liedtka and her colleagues (e.g. Daniel Pink and Jeremy Alexis). Several business examples were…

  • The power of design thinking

    We are honored to have contact lessons with Dr. Katja Tschimmel, Design Professor at ESAD Portugal, and Gijs van Wulfen, Innovation Consultant about design thinking. I work in a design organization surrounded by designers; I always wanted to know how design thinking can be used by anyone as a toolkit. This course gives me the…