Tag: customers

  • Two different solution spaces

      As a part of School of Startups, Toni Perämäki from Valohai wanted to show us a structured way of finding customers via Lean Startup method. The one way of ideating is to build, measure and learn in a cycle. The key question in Lean Startup is: Do I have a problem worth solving? One…

  • Involving Customers in New Service Development – Avoiding Common Pitfalls

    When developing new services or products, interaction with the customers can, at best, result unique, functional innovations, beneficial to both the company and the customer. Still many companies fail either involving customers or achieving the benefits of the customer involvement. (Research suggests that more than 50% of the companies involve customers in B2C context, but…