Tag: customer relationship

  • The Customer is the King

    On 24th of September 2014 a group of enthusiastic entrepreneurs participated in a lesson which focused on customer understanding and service-centric business. InnoEspoo organized the event which was a first part of “Osaamista ja oivalluksia” (Know-how and inspiration) entrepreneur -coaching events. The keynote speaker was Katri Ojasalo who works as Director of Master level education at…

  • Book Review: Services Marketing, Integrating Customer Focus Across the Firm

    The heart of the book is to develop strong customer relationships through quality service by integrating customer focus across the firm.  Services marketing is different from goods marketing in significant ways and it requires strategies and tactics that traditional marketing do not  fully reflect. There are many techniques and methods discussed  in the book by the authors,…