Tag: customer journey map

  • Innovation & Design Thinking Start with the Assessment of Now

    “Innovation and design thinking are considered as the principal source of differentiation and competitive advantage in the business world today. Thinking like a designer can transform the way you develop products, services, processes, and even strategy” – Tim Brown (2008).  Ironically, I never considered myself an innovative or creative person. Instead, my organized and systematic…

  • What is Customer Journey and why others besides sales and marketing people should be interested about it?

    What is Customer Journey and why others besides sales and marketing people should be interested about it?   Customer Persona Before starting to formulate customer journey, it is important to define customer personas, to whom these journeys will be created. A while ago, I wrote about what Customer Personas are and why those are useful.…

  • Customer experience and healthcare

    From time to time you hear people understanding service design as something very strategic or too complicated to be applied for a development project. Purpose of this blog post is to show, applying service design can be practical and especially in healthcare sector, highly recommendable. Last week we organized an ideation workshop in a public…

  • Are you a Designer?

    How many of you consider yourself as a designer? This was one of the first questions we were asked in our service design workshop at Lahti University of Applied Sciences on October 9th 2012. Probably you can guess the answer, roughly half of the participants raised their hands. Then it was time to wake people a…