Four years ago, in 2010 digital media strategist Jeremiah Owyang said out loud that the hard working community managers ought to be appreciated. He proposed that every fourth Monday of January would be dedicated to the practitioners of this new, forming profession. On that day, community members should thank their managers. Bit like Mother’s day but for Community managers.
CMADs in Finland
Many heard Owyang’s call. Community managers started organizing events and gatherings around the world. Gladly Finland was no exception.
Just like many great modern stories, it all started with a tweet. A social media specialist, trainer and entrepreneur Johanna Janhonen http://www.hiddentreasure.fi/ tweeted about celebrating the Community Manager Appreciation Day (CMAD) also in Finland. The message resonated among social media enthusiasts and Community managers. The first ever CMAD event in Finland was held in Tampere in 2012. It was a small gathering but the interest was clearly building.
In 2013 the event was organized in much larger scale. It gained big interest in social and digital media circles and got attention in media too. In 2014 the event attracted even a larger audience. Some 200 people were attending in person and many more following the live stream and steady flow of tweets with the official hashtag #cmadfi. The amazing thing about the event is that it’s organized pro bono by volunteers. The main organizers have put a lot of effort to make it happen.
Why Community Managers matter?