Background: Service as a form of social interaction
Anna Meroni, Assistant Professor of Service and Strategic Design at Politecnico di Milano, visited Aalto University on 10 September 2013 at Service Design Goes Public seminar. Meroni’s main area of interest is social innovation considered in different areas of activity. Meroni started her key note speech by defining the disciplinary basis of Service Design, which consist of ethnography, social sciences, management, engineering, behavioral sciences and computing. She defined service as ”a regulated form of co-production of benefits between two or more parties, aiming at solving a certain problem through the application of knowledge and skills”.
Meroni highlighted that service results from an interaction and is a form of social interaction. Designers can create conditions under which these interactions and relationships can happen. Meroni presented four main areas of design interventions: Imagining future directions for service systems, Designing interactions to shape systems and organizations, Exploring new collaborative service models and Designing interactions, relations and experiences and eight main kinds of design contributions in these intervention areas.
Three community-centered co-production cases
In this blog post I concentrate on one of these interventions: “How to explore new collaborative service models”, with three case examples that Meroni presented.