Tag: co-creation

  • How to See Co-Creation of Value When Creating New Services

    Review of a few related articles. Written by Tiia-Marina and Juha The 6th foundational proposition on service dominant logic is: “The customer is always a co-creator of value: There is no value until an offering is used – experience and perception are essential to value determination.” So the co-creation is a goal to reach. By…

  • User-based Innovation in Services : Book Review

    User Ecosystem: Pathway to Innovation “The effective service innovation happens if entrepreneurial innovation group with technical capabilities can unite material, service and experience to provide market accepted new service. “ The subsequent blog post peeks into the book “User-based innovation in Services” by Jon Sundbo and Marja Toivonen and takes you to insight concepts as…

  • Brand together – Book review

    “Brand Together – How co-creation generates innovation and re-energizes brands” Nicholas Ind, Charles Trevail and Clare Fuller Have you ever listened to two women talking about brands? Sounds too trivial? Well, this conversation is different… Such important first impression,  and we are not judging the book by its cover Tatjana: For me, brand is a…

  • Strategic Roadmap for Startups

    by Abdalla, Man, Markus, Juha and Theodros The term “Service economy” has changed the mindsets of companies’ strategic thinking in the 21st century. It reflects from the fact that in industrialized economies, manufacturers are focusing more and more on add-on services when trying to defend their business against the continuously growing service sector. Market is…

  • Hey executive! A few tips to make your organization strategically agile

    “The only thing constant is change” – Heraclitus We know your job as an executive is getting tougher and tougher no matter in what business you´re in. Operating environment is getting more and more competitive, fast based, complex, turbulent and blurry. You have probably noticed that the “old” way of thinking about the strategy and…

  • Service Design meets Futures Thinking #2

    A research based series of posts discussing the statement “Futures Research supports the Service Design process in multiple ways and throughout the whole process” by Minna Koskelo and Anu K. Nousiainen. Part #2: Synergistic Principles of Service Design and Futures Research We start our second blog post with where we left you in the first…

  • Forerunner Service Companies – the Trendsetters of Service Business Innovation

    by Jenni Aranko It is widely acknowledged, that services will gain ground from the traditional manufacturing and product-based approaches. As a part of this change, it has been recognized that market value is equally important focus point for the operations of a company as revenues and profits. Intangible assets such as knowledge, customer relationships and…

  • The nature of “innovation” is changing

    by Jane Vita, Sofia Nyyssönen, Tinja Lindförs and Tiia-Marina Silva The world is always changing and everything goes around adapting. Some companies that have more vision are already looking for the new market – we call them forerunners. These companies have a new vision and concepts in their minds such as design thinking, agile methods,…

  • Co-create your future

    In today’s world the competition amongst companies within the same industry or sometimes even across industry boundaries is rough. New businesses are constantly born and they want to get their share of the wallet. There are many books and articles that will provide guidelines, how to improve your business concept and gain advantage from the…