Tag: business
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Design Thinking For Business Innovation
Innovation has always be seen as a myth, where genius is the main ingredient for it. Unfortunately this is not the reality! Innovation can be a systematic process. The key to successful innovations is to understand where the process starts. The process starts by first understanding the current needs, the current obstacles the target audience want to overcome and then formulating insights that can guide…
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Besign Thinking: A simple framework for incorporating “Design Thinking” into the traditional “Business Thinking” for innovation!
Ever since I got introduced to the concept of Design Thinking, I had this feeling that this could be a game changer for how we do our business innovations. In a nutshell, because it starts with the customer as sole for finding innovations. This may be obvious for anyone knowing about Design Thinking fundamentals, but…
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Service Design Breakfast #4: Work begins after the lunch by Janne Toivola, Futurice
In the 4th Service Design Breakfast talk on 31st of October, 2012 Janne Toivola from Futurice presented the concept of “Validated Design”. Janne is an experienced service designer and analyst having a focus on digital analysis and usability. Figure 1: Validated design, Futurice
