Tag: business
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The forgotten fuel for business – Emotions
Kuudes Aisti hosted an event in the end of February 2020 where Camilla Tuominen talked about do we destroy businesses by forgetting our emotions. She spoke how to lead and understand feelings and the importance of consequences of these intangible factors and invisible behavior at the workplace. Today organizations are focused on data knowledge and…
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Lessons from the Master: Forget the Titles, Facilitation is Key
After a decent amount of lobbying we had the pleasure to have the Service Design guru Marc Stickdorn as our guest speaker at the Finnish language Service Design program. Stickdorn has just published the new book This is Service Design Doing. He talked about what he thought Service Design was and what the crucial skills…
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Why design thinking will not save your business
Design thinking is a multi-dimensional term, that today is used very freely when talking about business development. A decade ago nobody in business had even heard of this weird lovechild of design and strategic, out-of-the-box thinking, but now it’s everywhere: in strategy papers, business periodicals, blogs and even politics. Design thinking is seen as the…
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Nudging: The Story of How Men Stopped Peeing on Themselves
Did you know that a person’s satisfaction can be observed from the way they are standing? Behavioural scientist Pelle Guldborg Hansen tells us that you can. If a person is standing on their dominant foot and resting the other one, they are happy. If they are annoyed they tend to sway. Hansen’s research helps companies…
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An exceptional pharmacy
2nd of June Service Design Network Drinks was organized by Diagonal and a pharmacy Ympyrätalon apteekki. Do you use pharmacy services only when you are sick or have a hangover? Traditionally pharmacy has been seen as a place taking care of sick people. Now the focus is turning also towards healthy people who want to…
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Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
Innovation is all about making a difference in people life‘s, and it starts with an idea. This idea needs to resonate with customer needs, create the appropriate market attraction, find the right value network to grow, justify its financial costs and last but not least have a potential return on the investment. For that many aspects about innovative…
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Design Thinking For Business Innovation
Innovation has always be seen as a myth, where genius is the main ingredient for it. Unfortunately this is not the reality! Innovation can be a systematic process. The key to successful innovations is to understand where the process starts. The process starts by first understanding the current needs, the current obstacles the target audience want to overcome and then formulating insights that can guide…

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