Tag: brand

  • Going Holistic

    Digitalist Design Forum 2017 Tennispalatsi, Helsinki 16.11.2017 An event for designers, producers and buyers to increase insights of design thinking and brand experiences I attended the event with high hopes to get insights of design and holistic customer experiences. I have to admit I was a little bit disappointed when most of the talks focused…

  • Are visual design skills important for service designers?

    Figure 1: Blog post mind map. To understand and develop service design we need to combine knowledge from different areas, as business administration, publishing, marketing, psychology, journalism, design, mathematics, ethnography, among others. Every service solution will need a better understand of context, user needs and usage. The natural born service designer is beholder, curious, focused,…

  • Brand together – Book review

    “Brand Together – How co-creation generates innovation and re-energizes brands” Nicholas Ind, Charles Trevail and Clare Fuller Have you ever listened to two women talking about brands? Sounds too trivial? Well, this conversation is different… Such important first impression,  and we are not judging the book by its cover Tatjana: For me, brand is a…