Tag: book review

  • Getting in the mood for Design Thinking

    As far as Design Thinking goes, I must confess to being quite the “newbie”. Having only recently been enlightened to the magical world of service design, innovation and co-creation, I was excited to learn of the many different models that the design thinking world has to offer. Katja Tschimmel describes the similarities and differences of…

  • Playing with Legos®

    On a recent FaceTime session with my five-year-old niece I was proud to report that I played with Legos at school this week. Yeah, my school is pretty cool. Since then, I have been left wondering what it means that a five-year-old identifies with my day while I am still left struggling to convince some…

  • Measuring Services – A Book Review

    – DO YOUR MATH! “Service Design: From Insight to Implementation” by Andy Polaine, Lavrans Loevlie and Ben Reason (2013 Rosenfeld Media) is a positively different service design book, whereas this – rather loose – book review is written as an extra assignment of the course New Service Development by Tiia-Marina Tuominen de Sousa e Silva…

  • Involving Customers in New Service Development – Avoiding Common Pitfalls

    When developing new services or products, interaction with the customers can, at best, result unique, functional innovations, beneficial to both the company and the customer. Still many companies fail either involving customers or achieving the benefits of the customer involvement. (Research suggests that more than 50% of the companies involve customers in B2C context, but…

  • Book Review: Mobile Service Innovation and Business Models

    Current trends that shape the western economies are the growing importance of services, the need for innovation, changes in consumer and business markets, and the advancements in information and communication technology. Technological developments like the digitalization of information, the increased processing capacity of computer chips, miniaturization and increased mobility of devices, the use of sensors…

  • Brand together – Book review

    “Brand Together – How co-creation generates innovation and re-energizes brands” Nicholas Ind, Charles Trevail and Clare Fuller Have you ever listened to two women talking about brands? Sounds too trivial? Well, this conversation is different… Such important first impression,  and we are not judging the book by its cover Tatjana: For me, brand is a…

  • Planning on developing a new digital service? Designing for the Digital Age may just be the handbook you are looking for

    Thousands and thousands of new digital services are developed each day, by well-known design agencies, by new start-ups as well as by individual designers or developers in different organizations, projects and associations.  Everyone on these aims to design services that are “easy to use”, “attractive” and “appealing”. However, it is rare to have a comprehensive…

  • Revolutionary Coffee Cup

    By Tero, Eva, Pingshan, Outi and Mari This is going to be an unusual day for you! Because you don’t start checking your emails or Facebook, or logging into your Skype, MSN or whatever instant communication system you use at work. But look over the edge of your coffee cup and dare to discover the…

  • Co-create your future

    In today’s world the competition amongst companies within the same industry or sometimes even across industry boundaries is rough. New businesses are constantly born and they want to get their share of the wallet. There are many books and articles that will provide guidelines, how to improve your business concept and gain advantage from the…

  • Fishing for a circus strategy

    “The show must go on”, is a very common phrase in a show or performance. It means that the audience has to be kept entertained at all times. But, it doesn’t say what happens when the show gets old? How does a show performance keep selling tickets after repetitive shows and apply this phrase? But…