HC SVNT DRACONES?? Hä? What? Is that the theme? What that means? First day in Global Government Jam at City of Turku started with lots of question mark in the air – all where totally blown away. We had just introduced through pre-recorded video what GovJam 2013 is going to be and at the end of the video they revealed the secret theme. Which was: HC SVNT DRACONES.
Less talk, more action
We formed groups and begin to draw or write what ever did come to our minds. HC SVNT DRACONES. What images that brings to your mind. Well…fire, dragons, snake, lohi, Harley Davidson, HC – WC, doctors, cones, Latin, church, ancient writing – I started to warm up. So did the others. When 8 minutes had gone we gathered our thoughts in one table and started brainstorming. One thing led to another and soon we had couple of ideas to start with. From Latin to understand doctors and from hospitals and dragon eggs to customer rewarding system to rewarding doctors when they had performed understandably to their patients. After 15 minutes we had clue about our service concept. Wow!
In today’s organization’s strategic or service development projects you hardly hear a word about foresight or futures research. If you do, you are probably dealing with professionals of the field. Typical scene in developing services or company strategies is that we tend to make our decisions based on current normative knowledge – and perhaps worse, with consensus driven mindset. We use too often “I know/I feel” -tool in critical points where instead we should useresearch material and insights about the topic in question. Organizations seem to lack knowledge on how to use foresight as part of development process. It is a powerful tool when used systematically, and when used efficiently it can give you the possibility to spot and develop new business innovations before competitors.