Service Innovation & Design
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A Sneak Peek into Palmu Inc. Society
The Palmu Society Service Design Seminar was held on the 13th of November at the Korjaamo Culture Factory in Helsinki. The event was a closed seminar for Palmu Inc.’s clients and their clients. Event organiser Palmu Inc. is a Finnish service design based organisation. Here’s how they define themselves: Palmu Inc. is the fastest growing service…
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Brand together – Book review
“Brand Together – How co-creation generates innovation and re-energizes brands” Nicholas Ind, Charles Trevail and Clare Fuller Have you ever listened to two women talking about brands? Sounds too trivial? Well, this conversation is different… Such important first impression, and we are not judging the book by its cover Tatjana: For me, brand is a…
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Planning on developing a new digital service? Designing for the Digital Age may just be the handbook you are looking for
Thousands and thousands of new digital services are developed each day, by well-known design agencies, by new start-ups as well as by individual designers or developers in different organizations, projects and associations. Everyone on these aims to design services that are “easy to use”, “attractive” and “appealing”. However, it is rare to have a comprehensive…
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Design Meets Business
Posted by Juho Hyvärinen I had an honor to participate in a design seminar in Helsinki City Hall on Thursday 18.11. Although having lived my whole life in Helsinki I think this was the first time I actually visited the city hall inside. The surroundings were grand and in my opinion proper setting for afternoon…
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Doctoral Dissertation of Anna Salonen
Posted by Juho Hyvärinen I had an honor of participating in Doctoral Dissertation of Anna Salonen in wonderful settings of Runeberginkatu 22-24. The title of dissertation was “Essays on globalization and evolving competitive strategies of Finnish MNEs: Transitioning from products to services and solutions”. As opponents were Professor, PhD Kazuhiro Asakawa from Keio University and…
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Book Review: New Service Development: Creating Memorable Experiences (Fitzsimmons J.A. & Fitzsimmons M.J., 2000, Thousand Oak, Sage)
I pass by specialized coffee shop daily when going to lunch. Well, I don’t just pass by. It is the place for me to enjoy quality coffee, good service and relax before heading back to the office. It is my sanctuary which I have managed to fit to my daily routines. It just has something…
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Service Design Network Finland founded
Laurea University of Applied Sciences took the initiative in establishing the Finnish Chapter for Service Design Network on Oct. 23, 2012. Laurea strengthens thus its forerunner position in developing the Finnish service business. The objectives of the SDN Finland are to: spread knowledge about service design , its benefits and opportunities in Finland support the creation…
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Strategic Roadmap for Startups
by Abdalla, Man, Markus, Juha and Theodros The term “Service economy” has changed the mindsets of companies’ strategic thinking in the 21st century. It reflects from the fact that in industrialized economies, manufacturers are focusing more and more on add-on services when trying to defend their business against the continuously growing service sector. Market is…

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