Service Innovation & Design
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The nature of “innovation” is changing
by Jane Vita, Sofia Nyyssönen, Tinja Lindförs and Tiia-Marina Silva The world is always changing and everything goes around adapting. Some companies that have more vision are already looking for the new market – we call them forerunners. These companies have a new vision and concepts in their minds such as design thinking, agile methods,…
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Service Design meets Futures Thinking – IN ACTION
Before our 2nd blog post for the series of Service Design meets Futures Thinking, we have a special news for you ! The first test environment for combining Futures Thinking with Design Thinking takes place in Helsinki in two weeks ! This is an invitation to all design thinkers, futures thinkers, strategic minds and innovative…
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Co-create your future
In today’s world the competition amongst companies within the same industry or sometimes even across industry boundaries is rough. New businesses are constantly born and they want to get their share of the wallet. There are many books and articles that will provide guidelines, how to improve your business concept and gain advantage from the…
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Fishing for a circus strategy
“The show must go on”, is a very common phrase in a show or performance. It means that the audience has to be kept entertained at all times. But, it doesn’t say what happens when the show gets old? How does a show performance keep selling tickets after repetitive shows and apply this phrase? But…
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Service Design meets Futures Thinking
A series of posts discussing the statement “Futures Research supports the Service Design process in multiple ways and throughout the whole process”. Part #1: Conclusions based on the first round of literature review by Minna Koskelo and Anu K. Nousiainen. This is the first post by the authors regarding the “Service Design meets Futures Thinking”…
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Experiences from organizing the first German SDN Service Design Conference
by Melanie Wendland, Master Programme SID 2011 Conference Context As Group Design Lead of Fjord’s Service Design Academy, I was involved in organizing the first German version of the Service Design Network conference. Together with Thomas Schönweitz, the leader of the German chapter, Nancy Birkhölzer, Group Director of the Service Design Academy, was co-chairing the…
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Chapter benchmarking
A trip to the German SDN Chapter conference in Cologne showed that a national chapter is a great forum to share and gain service design knowledge close to home. It also brings local service design people together to share service experiences and ideas from business, academy and the design world. I had a special interest…

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