Service Innovation & Design
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To me sound of SID is like a sound of music
How I found my inner spark of Services Innovation and Design Thinking? I was one of the lucky ones who got in to Services Innovation and Design (SID) Programme at Laurea University of Applied Sciences. We newcomers met for the first time during our 3-day kick-off session in September 2014. I had high expectations for the class but I also kept…
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Need for Service Design up in the Air?
Have you ever read the story about the funniest customer feedback in the world? It is the one directed to Sir Richard Branson, the founder of Virgin Group. It was sent by a passenger who flew from Mumbai to Heathrow with Virgin Airlines and who wasn’t too happy about the food catering or the inflight…
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There is no way round play
How playing is a big part of change by design
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How do we get a great idea?
Well, finding the answer to that question is probably worth a fortune, but after our first course – design thinking- of the SID Laurea programme I have a much better picture of how to facilitate and enhance idea creation. In a few days a group of strangers became not merely acquainted with principles of innovation…
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Turning to Design Thinking for New Ways to Create Innovation and Growth
Participating in a two-day master class on Design Thinking (DT), taught by Innovation Consultant Gijs van Wulfen and Design Professor Katja Tschimmel, marked the starting point of my studies in the 2014 SID MBA group at Laurea UAS and also served as a great reminder of why earlier this year, I felt the need to…
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3 lessons in innovation that changed my way of thinking
Have you ever heard that you should learn one new thing a day? Well one September day I was lucky to learn three interesting new things that changed my way of thinking. I attended an intensive course held by Design Thinking gurus Gijs van Wulfen and Katja Tschimmel. Design Thinking offers a process to transform…
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Design thinking – Snake oil of today?
What is this mumbojambo? So, what is Design Thinking. To answer the question, let’s start with the facts. It’s: – a collaborative and participatory process – a multi-disciplinary and inter-disciplinary process – a protocol for problem solving and discovering new opportunities – not a linear but an iterative process Is Design Thinking a new fab?…


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