Service Innovation & Design

  • Who are you designing for?

    For yourself? For the leadership who asked you to drive a new project? Think again. One of the first phases of applying Design Thinking is understanding who your audience is by building a deeper understanding of who you are designing for. Steven Portigal shares a great reminder by saying; “You may be a user but…

  • Design Thinking and the Technology Industry: From principles to practice 

    Design transcended from aesthetic to using its principles for creating impact in organizations. Consequently, the term design thinking emerged.  There is no fit to every scenario definition of design innovation and design thinking available in the literature, nor a universal definition of it agreed upon by professionals and researchers working in design thinking. But according…

  • Unleashing your creativity – find your inner child

    The myth about creativity The common misconception about creativity is that only some people are (or can be) creative. This is a myth and simply not true; everybody can be creative. Look at children! They have endless creativity and fun, why don’t we as adults? So, the question is, how do we get it back? As…

  • WELL DESIGNED BUSINESS

    How well your business adapts to changes? The world is in constant change. Design knowledge is a vital competence in making companies ready to face changes in their environment. Design`s starting point should always be customers and their needs. Design thinking helps forecast the future and develop organization`s operations to be more flexible, resilient and…

  • Service Design Capabilities

    Does possessing service design tools make you automatically a service designer? Or does a person need to have special capabilities in order to be a service designer? This question was examined by Nicola Morelli, Professor of university of Aalborg, Denmark, and co-writer of a recently published book called “Service Design capabilities” in a workshop that…

  • What good is Design Thinking?

    Everyone is talking about Design Thinking. Consultants at least, when they are selling something. But does Design Thinking bring any practical benefits? Idris Mootee makes a strong argument that Design Thinking can help organizations in many ways. We will briefly introduce two concepts Mootee talks about, creative culture and importance of predictability that we think are…

  • Breaking the ice on Design and Design Thinking 

    Don’t worry if you are not familiar with the concept of design thinking, here you will get your first dose of design thinking vocabulary! Before starting our Masters degree program in Service Innovation and Design, the concept of design thinking was vague and unclear also to us. Once the first Design Thinking Master class held…

  • Building Creative Confidence and Skills

    Creativity is a fundamental element for design processes and innovation. However, many people think that they are not creative, that they are more practical types. David Kelley states that we all have huge potential within us. People are naturally wildly creative, and we just need to take the blocks away from keeping us from being…

  • Homo partum – unleashing the creativity within everyone

    At the age of five I remember following my parents to the local library of the small village where I grew up. At the entrance of the library, an impressive landscape prototype of an upcoming development project where on display, containing miniature buildings, cars, trees and even dogs.  The local municipality council had gathered local…

  • The human-centered concepts of creativity and design thinking

    These two concepts have been used when creating the products and services that we use, which have resulted in simplicity and ease of use. But, what are these concepts? And how are they human-centered? Let’s find out. What is creativity and how is creativity human-centered: Divine comedy or everyman’s labor How wonderful it is to…