Category: SID theses

  • A service perspective on being born too soon

    An estimated 15 million babies are born too soon every year. Preterm birth rates increase globally and affect rich countries as much as poor countries. USA, for example is one of the ten countries with the highest numbers of preterm births. The burden of preterm birth is substantial: According to a global rapport from the…

  • Why customer experience is important in implementation of digital service channel in B2B area?

    Few days ago I read blog post “Matkalla asiakas­lähtöisyyteen” where Maija Isotalus (2015) from Palmu asked customers of B2B companies providing IT continuous services if they see that there is enough of customer focus in business interactions. The results were very alarming. Only 18% of customers felt that companies having right customer focus. In addition,  only…

  • Master Thesis: Empowering Child Sponsorship with Service-Dominant Logic

    In this blog post, I Introduce my master thesis and share some of my personal experiences from the MBA studies. As part of my master thesis (which can be downloaded from here: Salo Erkki Master Thesis) I developed a Service-Dominant Logic based business model canvas application for child sponsorship organizations. With the help of the canvas, value…

  • Master thesis: Designing a service concept for the Finnish grocery trade

    by Melanie Wendland, melanie.wendland@gmail.com Here is a little wrap up of my thesis I just delivered. Background & Research objective There is an increased discussion in the news worldwide that people today suffer from health consequences that can be traced back to wrong food consumption. The food consumption many people are used to is on…

  • Engaging stakeholders in the designing of a service: a case study in the B2B service context

    Author: Adeyanju Alade. Email: aladeyanju@yahoo.com The background of this master’s degree thesis was from a Tekes funded project named “Service Innovation through Strategic Stakeholder Integration” (SISSI). SISSI is a joint project undertaken by Laurea University of Applied Sciences in cooperation with Hanken School of Economics, Finland.  In addition, there are two case companies as main…

  • Service design case study: how to turn customer challenges into new service offerings

    Author: Tuomas Suominen, tuomas.suominen@kaakelikeskus.fi In this blog post, I present how you can turn your customers challenges into new service offerings. The most crucial thing is to gather as much information as you can about your service users daily tasks. In this case study, this was done by interviewing clients. You can be surprised how…

  • Survival guide to Laurea Masters Program

    If you are reading this post as a new arrival to Laurea Masters Program, I salute you. Congratulations of getting in for this ride. It’s a ride where you get to meet awesome people and it will provide you in-depth knowledge about service design and all that it has to offer companies. I promise you…

  • Experiences from the first SID student group

    In this story, a student from the very first SID Master’s group tells how everything went from the first idea of starting the studies to the point in which all the studies including the Master’s thesis are completed. This is a very long story. So, sit comfortably before you start the journey through the SID studies.…