Category: SID methods
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Customer experience success with design thinking
In our Laurea master study of Design thinking led by Professor Katja Tschimmel, we “Learnt by doing” basic principles of design thinking concept and used Mindshake Innovation Design Thinking Model called Evolution 6. Study of Design thinking model helped me to understand the importance of concepts like fluidity in idea generation and idea hitlist, prototyping…
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The power of design thinking
And why you should consider using it to innovate and solve business problems. Rashpal Bhati On the first weekend of September amidst the beginnings of Finnish Autumn, the SID class of 2019 gathered at Laurea’s Leppävaara campus for their first contact session in Design Thinking. As we listened to the energetic tutor Katja Tschimmel, we…
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Innovation & Design Thinking Start with the Assessment of Now
“Innovation and design thinking are considered as the principal source of differentiation and competitive advantage in the business world today. Thinking like a designer can transform the way you develop products, services, processes, and even strategy” – Tim Brown (2008). Ironically, I never considered myself an innovative or creative person. Instead, my organized and systematic…
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Design thinking – learning collaborative culture
Design thinking has been hot topic worldwide since past 10 years, and it is being applied in many, if not all, industries throughout the world. The understanding of the role of a designer has evolved, and still it can be seen as a hero who connects the development and marketing of a product or a…
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From Chaos to Clarity: This is Design Thinking
“Design thinking is a human centered, creative, iterative and practical approach for coming up with new ideas and solutions” (Brown, 2008). The approach can seem chaotic at first as the process doesn’t follow a linear path. The above picture by Tim Brennan of Apple’s Creative Services illustrates this well (Liedtka and Ogilvie, 2011). The Different…
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How to facilitate a successful Circular Economy Jam event?
“As a facilitator, a lot of the success of the Jam relies on your shoulders. Not just helping the team deliver a good, validated concept, but their experience along the way.” Jesse Grimes – Service designer & Jam’s special guest from Amsterdam The quotation by Jesse Grimes goes straight to the point. The success of…
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Latest Trends of Destination Marketing
Digital Tourism Think Tank – #DTTT2018 Helsinki, Bio Rex 29.-30.11.2018 I visited one of the most intriguing events in the traveling field the Digital Tourism Think Tank 2018 last November. Helsinki had the honor to host around 300 participants from all over the world in the event held in fabulous Bio Rex facilities. #DTTT global is…
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Can Design Solve Everything?
Design Forum Talks: Design, Value and Meaning Valkoinen Sali 28.11.2018 In late November 2018, I attended a seminar organized by Design Forum Finland, which, once again, discussed design and its overarching possibilities in solving complex problems in business, innovation and life in general. Many interesting keynotes were expected, such as Berlin-based phi360 consultant Arndt Pechstein’s “Hybrid…
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Two different solution spaces
As a part of School of Startups, Toni Perämäki from Valohai wanted to show us a structured way of finding customers via Lean Startup method. The one way of ideating is to build, measure and learn in a cycle. The key question in Lean Startup is: Do I have a problem worth solving? One…
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Design thinking – an influential combination of tools, methods and a mindset
by Jenni Leppänen Design thinking has gained worldwide hype over the past decade. Its tools and methods are being discussed and implemented also in many fields not traditionally seen as designing fields, e.g. services. Design thinking is defined as a “process of continuously redesigning a business using insight derived from customer intimacy” (Jeanne Liedtka 2014).…
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