Category: SID methods
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Becoming a Design Thinking Organization: Sense Making through Empathy
Co-authored by Airine Kariuki and Saper Sahbaz “There is only one valid purpose of a corporation: to create a customer” (Drucker, 2006). As called by some “the father of modern management”, Peter Drucker drew attention to customer-centricity 67 years ago, dividing the management practice into two camps: those who strive for customer value creation vs.…
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Why do we need empathy in the design process and how to gain it?
Introduction to empathy Most of us can probably recall products or services where it is clear that usability has been so far off from the priority list that the product/service is unreasonably difficult or even impossible to use. What is needed that these above-mentioned mishaps can be avoided and services and products designed are actually…
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Megatrends and the future of work
Work changes, as it always has After living for the past year and half in unnormal circumstances, the whole world is asking the same question;” what is the new normal and has the work changed permanently and how?” No one has a crystal ball to give the answer, but there are some tools in our…
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Embracing change at the Service Design Global Conference 2020
The international community, Service Design Network (SDN), founded in 2004, arranged an online conference focusing on service design in October of 2020.
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Panel Discussion: Design Thinking – a tool to create and develop better services
Fraktio, a Finnish company crafting state of the art web applications, arranged an online panel discussion where five designers explained and analyzed Design Thinking principles.
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Why every problem solver needs design thinking
You might have heard of design thinking in business context and its possible perks. A design thinking approach is usually chosen when there’s a need for new inventions, growth or increasing satisfaction. Design thinking is the way designers think – putting human needs in the centre of development and creating engaging and inspiring solutions. Design…
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Design thinking as a unique fusion of tools and approaches to unlock innovative potential
As the pace of technological change is constantly increasing, we are spending more time consuming the constant flow of innovation rather than creating something new. Tschimmel (2020) suggests that “innovation is the driving force for the quality of life and economy”. However, how to unlock the hidden capabilities all of us possess to enable this…

