Category: Futures Thinking

  • From nobody to creative designer

    One Friday morning 28 students from different backgrounds sat down in a classroom at Laurea. At least as I know, majority of these people, had no or just little experience on designing, rather the opposite. The journey from nobody to be a designer had begun. For long we have lived in a world where we…

  • Motive based profiling in Service Design by Kuudes

    Juha-Pekka Ahvenainen, Markus Alavaikko We participated design breakfast arranged by Kuudes. According to their web pages Kuudes is Nordic insight, strategy and design agency. They have been doing motive based profiling of the customers for over ten years and they have published their latest studies last year. Kuudes has found eight different Finnish customer profiles…

  • “Memorable experiences, meaningful life”. But what is an experience, exactly?

    “Aalto Experience platform fosters and promotes a multi-disciplinary approach to understanding and designing for experiences by combining scientific, artistic, business, and technological angles to human experiences.” 13th February marked the day of the Aalto Experience Platform Kick-off. With the mission of making Aalto University a world leader in multidisciplinary experience research, Experience Platform is an…

  • Digital trends: Will 2018 be the year of Virtual reality?

    Is 2018 going to be the year of Virtual Reality? Jeremy Dalton, the Virtual Reality and Augmented Reality Lead for PWC, wants to believe, but doesn’t think the public is ready yet. Last week I attended a series of lectures in London about Virtual Reality (VR) and Augmented Reality (VR) and how companies are using…

  • Next era of well-being

    Next era of well-being

    Since it was founded 50 years ago, Sitra has been a futures house and they have just updated their megatrends report from a Nordic viewpoint. As Finland’s celebrating its 100 year anniversary Sitra wanted to highlight the megatrends affecting work, democracy and inclusion, and growth and progress that are relevant to the Nordic model as…

  • Designing Work for Future Needs. Future Needs are Here NOW!

    Last week I participated the last one of the design related discussions of the series “Enter and Encounter – A series of discussions hosted by curators” jointly organised by Design Museum and the Finnish Association of Designers Ornamo. My expectations were high due to the interesting title: “Designing Work” (more here, in Finnish) and due…

  • Dog fur mittens?

    What does the customer of tomorrow want? I was at the launch of futurist Elina Hiltunen’s new book and petification was the morning’s first consumer trend. Elina identifies and explains 18 consumer trends that can have an impact on you, me and on different businesses through us. The trends already exist – it’s a question…

  • NBF16 – my takeaways

    Last year I attended Nordic Business Forum 2015 thru the live stream and it was an amazing experience. I was so stoked that had to buy a NBF16 seminar pass right away –  I wanted to experience it physically, to hear the keynote speakers live, meet people and be part of the buzz. Now, after digesting…

  • Hackathon / Day 3

    Service Design Hackathon -Day 3. (30.1.2016) It is Saturday morning and everyone in our group seems to be in need of strong coffee. Last night we ended up asking “why”, today we will give an answer; who do we want our customer to become. In today´s agenda we have one more interview and by the…

  • Hackathon / Day 2

    Service Design Hackathon, Day 2. (29.1.2016) Friday night after work at 6.pm, raining outside, it is no more real winter outside. I must turn my head in to creative gear. These were the first thoughts on that night before the game of Kiinteistömaailma Hackathon started again. Homework was completed, which was to think: “Home service…