Category: Design Thinking
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Design for Humans
Design is the transformation of existing conditions into preferred ones. – The Science of the Artificial, Herbert Simon We, humans, are surrounded by an endless number of obstacles. From our evolution, we are designing new tools to deal with such obstacles. We keep on designing and optimizing such tools. We design, test, and iterate every…
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Unleashing your creativity – find your inner child
The myth about creativity The common misconception about creativity is that only some people are (or can be) creative. This is a myth and simply not true; everybody can be creative. Look at children! They have endless creativity and fun, why don’t we as adults? So, the question is, how do we get it back? As…
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The human-centered concepts of creativity and design thinking
These two concepts have been used when creating the products and services that we use, which have resulted in simplicity and ease of use. But, what are these concepts? And how are they human-centered? Let’s find out. What is creativity and how is creativity human-centered: Divine comedy or everyman’s labor How wonderful it is to…
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Diving into Design Thinking – First Taste
Our service innovation and design studies started with an interesting Design Thinking course held remotely by Katja Tschimmel. During the two instruction days we learned the basics of Design Thinking, went through a Design Thinking process in small groups using Miro and did also some creative thinking as well as thinking outside the box exercises.…
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Empathy in focus: Design Thinking during disruption
Today, the uncertainty around us is overwhelming. The world is saturated with Volatility, Uncertainty, Complexity and Ambiguity (VUCA). However, we need to manage our daily lives, improve, create, and deliver. Design Thinking (DT) methods provide us with a chain of systematic approaches to tackle the novel beast head-on and conquer. The DT process takes us…
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Design Thinking For Management Education
“What’s in for me?”, the manager asks. “Anything”, we answered. “It depends on how we find it”. In terms of developing or dealing with the new in increasingly complex interdependencies and the capability to integrate various perspectives in the decision-making process, Design Thinking (DT) implies the potential to become a great asset for any organization.…
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Becoming a Design Thinking Organization: Sense Making through Empathy
Co-authored by Airine Kariuki and Saper Sahbaz “There is only one valid purpose of a corporation: to create a customer” (Drucker, 2006). As called by some “the father of modern management”, Peter Drucker drew attention to customer-centricity 67 years ago, dividing the management practice into two camps: those who strive for customer value creation vs.…
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Why do we need empathy in the design process and how to gain it?
Introduction to empathy Most of us can probably recall products or services where it is clear that usability has been so far off from the priority list that the product/service is unreasonably difficult or even impossible to use. What is needed that these above-mentioned mishaps can be avoided and services and products designed are actually…


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