Category: SID literature
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Brand together – Book review
“Brand Together – How co-creation generates innovation and re-energizes brands” Nicholas Ind, Charles Trevail and Clare Fuller Have you ever listened to two women talking about brands? Sounds too trivial? Well, this conversation is different… Such important first impression, and we are not judging the book by its cover Tatjana: For me, brand is a…
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Planning on developing a new digital service? Designing for the Digital Age may just be the handbook you are looking for
Thousands and thousands of new digital services are developed each day, by well-known design agencies, by new start-ups as well as by individual designers or developers in different organizations, projects and associations. Everyone on these aims to design services that are “easy to use”, “attractive” and “appealing”. However, it is rare to have a comprehensive…
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Book Review: New Service Development: Creating Memorable Experiences (Fitzsimmons J.A. & Fitzsimmons M.J., 2000, Thousand Oak, Sage)
I pass by specialized coffee shop daily when going to lunch. Well, I don’t just pass by. It is the place for me to enjoy quality coffee, good service and relax before heading back to the office. It is my sanctuary which I have managed to fit to my daily routines. It just has something…
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Strategic Roadmap for Startups
by Abdalla, Man, Markus, Juha and Theodros The term “Service economy” has changed the mindsets of companies’ strategic thinking in the 21st century. It reflects from the fact that in industrialized economies, manufacturers are focusing more and more on add-on services when trying to defend their business against the continuously growing service sector. Market is…
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Hey executive! A few tips to make your organization strategically agile
“The only thing constant is change” – Heraclitus We know your job as an executive is getting tougher and tougher no matter in what business you´re in. Operating environment is getting more and more competitive, fast based, complex, turbulent and blurry. You have probably noticed that the “old” way of thinking about the strategy and…
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Revolutionary Coffee Cup
By Tero, Eva, Pingshan, Outi and Mari This is going to be an unusual day for you! Because you don’t start checking your emails or Facebook, or logging into your Skype, MSN or whatever instant communication system you use at work. But look over the edge of your coffee cup and dare to discover the…
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Book review: Fischer T., Gebauer H. and Fleisch E. (2012), Service Business Development: Strategies for Value Creation in Manufacturing Firms,
Cambridge University Press, UK The book gives a comprehensive overview of the service business development in the business environment of capital goods and brings together years experience on how manufacturing companies can create value through services. It also discusses the challenges of how to generate revenue of the services itself (along with products) and what…
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Biography of Jan Carlzon, the author of the book, “Moments of truth”, published in 1987
The title of Jan Carlzon’s book, “moment of truths” is perhaps the main reason I chose to read the book among other recommended books. The term “moment of truth” became a household name to me as far back as my past studies in Sales and Marketing at Helsinki Business College. Carlzon’s book laid emphasis to…
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Service Innovation: (Having a) Meeting with Customer Needs
Vast number of new service concepts fail (> 4 out of 10), because they are build first and then introduced to the market (Bettencourt, 2010). The focus should be another way around and shifted away from the service solutions and back to the customer. Rather than asking, “How are we doing?” companies must began asking…
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Forerunner Service Companies – the Trendsetters of Service Business Innovation
by Jenni Aranko It is widely acknowledged, that services will gain ground from the traditional manufacturing and product-based approaches. As a part of this change, it has been recognized that market value is equally important focus point for the operations of a company as revenues and profits. Intangible assets such as knowledge, customer relationships and…
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