Category: SID literature

  • How to See Co-Creation of Value When Creating New Services

    Review of a few related articles. Written by Tiia-Marina and Juha The 6th foundational proposition on service dominant logic is: “The customer is always a co-creator of value: There is no value until an offering is used – experience and perception are essential to value determination.” So the co-creation is a goal to reach. By…

  • The Evolution of Service Science

    by Jenni Aranko and Ainokaisa Kostamo This blog post examines the evolution of Service Science which aims to be a new, interdisciplinary approach to study and innovate in service. First we’ll examine what is actually meant when discussed about service and provide a definition of service as a framework for further reading. We’ll continue with…

  • Involving Customers in New Service Development – Avoiding Common Pitfalls

    When developing new services or products, interaction with the customers can, at best, result unique, functional innovations, beneficial to both the company and the customer. Still many companies fail either involving customers or achieving the benefits of the customer involvement. (Research suggests that more than 50% of the companies involve customers in B2C context, but…

  • Book Review: Mobile Service Innovation and Business Models

    Current trends that shape the western economies are the growing importance of services, the need for innovation, changes in consumer and business markets, and the advancements in information and communication technology. Technological developments like the digitalization of information, the increased processing capacity of computer chips, miniaturization and increased mobility of devices, the use of sensors…

  • User-based Innovation in Services : Book Review

    User Ecosystem: Pathway to Innovation “The effective service innovation happens if entrepreneurial innovation group with technical capabilities can unite material, service and experience to provide market accepted new service. “ The subsequent blog post peeks into the book “User-based innovation in Services” by Jon Sundbo and Marja Toivonen and takes you to insight concepts as…

  • Book review: New Service Development and Innovation in the New Economy

       “New service development: the process from idea to launch of a new service”  “New service development is a modification of current services and or adaptation of the service that is already offered in another geographical market.” (Edvardsson, Gustafsson, Johnson, Sanden 2000).             Why is new service development so important?…

  • The Role of Customers and Business Support Organizations in Innovation

    By Lauri Kuljus and Mari The Handbook of Innovation and Services: A Multi-disciplinary Perspective, edited by Gallouj & Djellal, brings together 49 international specialists to discuss innovation as it relates to services. This handbook investigates the role of innovation in services from a variety of directions and provides a good source of comprehensive reference material…

  • Book Review: Services Marketing, Integrating Customer Focus Across the Firm

    The heart of the book is to develop strong customer relationships through quality service by integrating customer focus across the firm.  Services marketing is different from goods marketing in significant ways and it requires strategies and tactics that traditional marketing do not  fully reflect. There are many techniques and methods discussed  in the book by the authors,…

  • Brand together – Book review

    “Brand Together – How co-creation generates innovation and re-energizes brands” Nicholas Ind, Charles Trevail and Clare Fuller Have you ever listened to two women talking about brands? Sounds too trivial? Well, this conversation is different… Such important first impression,  and we are not judging the book by its cover Tatjana: For me, brand is a…

  • Planning on developing a new digital service? Designing for the Digital Age may just be the handbook you are looking for

    Thousands and thousands of new digital services are developed each day, by well-known design agencies, by new start-ups as well as by individual designers or developers in different organizations, projects and associations.  Everyone on these aims to design services that are “easy to use”, “attractive” and “appealing”. However, it is rare to have a comprehensive…