Category: New Service Development literature
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Book Review: Mobile Service Innovation and Business Models
Current trends that shape the western economies are the growing importance of services, the need for innovation, changes in consumer and business markets, and the advancements in information and communication technology. Technological developments like the digitalization of information, the increased processing capacity of computer chips, miniaturization and increased mobility of devices, the use of sensors…
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User-based Innovation in Services : Book Review
User Ecosystem: Pathway to Innovation “The effective service innovation happens if entrepreneurial innovation group with technical capabilities can unite material, service and experience to provide market accepted new service. “ The subsequent blog post peeks into the book “User-based innovation in Services” by Jon Sundbo and Marja Toivonen and takes you to insight concepts as…
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Book review: New Service Development and Innovation in the New Economy
“New service development: the process from idea to launch of a new service” “New service development is a modification of current services and or adaptation of the service that is already offered in another geographical market.” (Edvardsson, Gustafsson, Johnson, Sanden 2000). Why is new service development so important?…
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Book Review: Services Marketing, Integrating Customer Focus Across the Firm
The heart of the book is to develop strong customer relationships through quality service by integrating customer focus across the firm. Services marketing is different from goods marketing in significant ways and it requires strategies and tactics that traditional marketing do not fully reflect. There are many techniques and methods discussed in the book by the authors,…
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Book Review: New Service Development: Creating Memorable Experiences (Fitzsimmons J.A. & Fitzsimmons M.J., 2000, Thousand Oak, Sage)
I pass by specialized coffee shop daily when going to lunch. Well, I don’t just pass by. It is the place for me to enjoy quality coffee, good service and relax before heading back to the office. It is my sanctuary which I have managed to fit to my daily routines. It just has something…
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Book review: Fischer T., Gebauer H. and Fleisch E. (2012), Service Business Development: Strategies for Value Creation in Manufacturing Firms,
Cambridge University Press, UK The book gives a comprehensive overview of the service business development in the business environment of capital goods and brings together years experience on how manufacturing companies can create value through services. It also discusses the challenges of how to generate revenue of the services itself (along with products) and what…
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Biography of Jan Carlzon, the author of the book, “Moments of truth”, published in 1987
The title of Jan Carlzon’s book, “moment of truths” is perhaps the main reason I chose to read the book among other recommended books. The term “moment of truth” became a household name to me as far back as my past studies in Sales and Marketing at Helsinki Business College. Carlzon’s book laid emphasis to…
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