Category: SID degree programme
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Starting the service innovation & design journey
The classroom was filled with excitement on last Thursday, as the 4th SID Master’s group started to navigate their service innovation & design journey. Throughout orientation the 28 new students were completely submerged in the Laurea’s cocreative learning culture, which provides the foundation for success as they pursue the Master’s program together. Team-building exercises at…
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Are visual design skills important for service designers?
Figure 1: Blog post mind map. To understand and develop service design we need to combine knowledge from different areas, as business administration, publishing, marketing, psychology, journalism, design, mathematics, ethnography, among others. Every service solution will need a better understand of context, user needs and usage. The natural born service designer is beholder, curious, focused,…
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Service design case study: how to turn customer challenges into new service offerings
Author: Tuomas Suominen, tuomas.suominen@kaakelikeskus.fi In this blog post, I present how you can turn your customers challenges into new service offerings. The most crucial thing is to gather as much information as you can about your service users daily tasks. In this case study, this was done by interviewing clients. You can be surprised how…
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Meet the guardian angels of the Service Innovation & Design (SID) Masters Programme
The competence the students gain in Laurea’s international SID Masters Programme is on a world class. The SID Masters Programme was launched in 2009 as the first SID Masters Programme in the world. This pioneering initiative has started very well. The programme has attracted highly motivated and talented students from all over the world. The…
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Pioneering in the service innovation & design field
Exactly three years ago, in May 2009, we were living exciting times at Laurea University of Applied Sciences. After a lengthy development process of the unique Master’s degree programme in Service Innovation and Design, it was finally time to select the first group of students. The modern degree programme had gathered over 200 applicants, and…

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