Category: SID cases & projects

  • The importance of finding the right questions

    One remarkable part of a service design process is to find right questions to be asked from customers. The quality of answers and the deep of insights depends on questions. You can always use 5 Whys –technique to dig deeper but it does not work if there is a lack of time. That is why…

  • An excellent way to test an idea quickly with customers

    Let me introduce a quick and cheap way to test new service ideas. It might sound a bit scary to test a new idea with real customers at the early stage of the service development process but it is worth it. I had a chance to be part of an interesting project. Laurea University of…

  • The Course for Human-Centered Design: How Might We Enable More Young People to Become Social Entrepreneurs?

    The Course for Human-Centered Design (provided by Ideo.org and +Acumen) is a seven-week curriculum, which introduces the concepts of human-centered design and how this approach can be used to create innovative, effective, and sustainable solutions for social change.  This course has been developed to educate those, who are brand new to human-centered design. No prior…

  • Better service for elderly people – Global Service Jam 2015 challenge

      The Global Service Jam is a non-profit volunteer event organized by an informal network of service design enthusiasts. The Jam has a staff of none and a budget of nearly nothing. Amazing! I heard about the Jam when I started my MBA studies in Services Innovation and Design Programme at Laurea University of Applied Sciences.…

  • Knocking on your shoulder

    Knock knock… Hi, could we ask some questions from you? This is how we started to gather customer data. I have the pleasure to be a part of a service design project that aims to improve Laurea´s student services. The head of the project is a design agency Kuudes Kerros. Other team members are Laurea´s…

  • Are we speaking the same language?

    In many of the projects that I have been a part of, the process begins right away. In the kickoff meeting you introduce yourself to a number of people, some of them who you have possibly never met before. You usually go over the projects goals and after that you’re off to the races. Even…

  • The Evolution of a Service Concept – Case FORGE

    The course New Service Development and Innovative Business Models brought us first real life experience in service innovation and design by working in groups on an existing service concept offered by FORGE Service Lab. FORGE, mothered by Digile, is a non-profit accelerator for digital service creation with the ultimate goal to assist boosting the internationalization of…

  • Creating a Service Design Concept for FORGE Service Lab

    A couple of months ago our SID 2014 group started the courses New Service Development and Innovative Business Models, as well as Deep Customer Insights Through Ethnographic Research. As learning by developing is the key in this Master degree program we were about to get hands on with a real life research and service development…

  • Learning in Action – How We Won the Second Place in a Service Design Competition

    ”Could you send a female inspector?” This is how Jaakko started our pitch at Sitras’s Service Design competition on March 3, 2014. The competition was part of Sitra’s new security forum, and it intended to test how service design could help to improve public services and make them more user-centric. The actual design goal set…

  • Benchmarking public service design and social innovations in Milan

    A group of representatives of the public sector, service designers and the University of Lapland visited Milan from 26 to 30 November 2013 in order to benchmark how service design and social innovations are used in public services renewal. Theoretical background: A meeting with Anna Meroni at the Politecnico di Milano Our trip started from…