Author: Katri Ojasalo

  • Starting the service innovation & design journey

    The classroom was filled with excitement on last Thursday, as the 4th SID Master’s group started to navigate their service innovation & design journey. Throughout orientation the 28 new students were completely submerged in the Laurea’s cocreative learning culture, which provides the foundation for success as they pursue the Master’s program together. Team-building exercises at…

  • Service-dominant logic in business models – a workshop with Professor Vargo

    Written by Katri Ojasalo The two trending phrases in academic and business conversations are “service-dominant logic” (SDL) and “business model canvas” (BMC). Is there a connection between them? Or are they just two extremes: the first one an academic theory and the latter one a business tool? In fact, they are quite far from each…

  • The Finnish Service Alliance: a new collaborative community for service scholars and practitioners

    The constitutive meeting of The Finnish Service Alliance (FSA) brought 180 service researchers and business professionals from all over Finland to Espoo today. The FSA is a new forum for service scholars and professionals to share research contributions and to discuss about the opportunities and challenges within the service field. The mission of the FSA…

  • Welcoming the new SID Master’s students

    The 3rd SID Master’s group started their Service Innovation & Design studies at Laurea Leppävaara on 6th September. For three days, the 26 new students were completely submerged in the Laurea’s cocreative learning culture, which provides the foundation for success as they pursue the Master’s programme together. With team-building activities, the new students were able…

  • Experiences from the first SID student group

    In this story, a student from the very first SID Master’s group tells how everything went from the first idea of starting the studies to the point in which all the studies including the Master’s thesis are completed. This is a very long story. So, sit comfortably before you start the journey through the SID studies.…

  • Pioneering in the service innovation & design field

    Exactly three years ago, in May 2009, we were living exciting times at Laurea University of Applied Sciences. After a lengthy development process of the unique Master’s degree programme in Service Innovation and Design, it was finally time to select the first group of students. The modern degree programme had gathered over 200 applicants, and…