Author: danielaugustyn
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Why customer experience is important in implementation of digital service channel in B2B area?
Few days ago I read blog post “Matkalla asiakaslähtöisyyteen” where Maija Isotalus (2015) from Palmu asked customers of B2B companies providing IT continuous services if they see that there is enough of customer focus in business interactions. The results were very alarming. Only 18% of customers felt that companies having right customer focus. In addition, only…
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