Author: Noora Penttinen
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Lessons from the Master: Forget the Titles, Facilitation is Key
After a decent amount of lobbying we had the pleasure to have the Service Design guru Marc Stickdorn as our guest speaker at the Finnish language Service Design program. Stickdorn has just published the new book This is Service Design Doing. He talked about what he thought Service Design was and what the crucial skills…
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Showcasing Nordic Service Design – Collaboration and Empathy as Strengths
How is Nordic Service Design different from other Service Design? This was a question that was answered at the premiere of the Nordic Service Design documentary hosted by OP, a Finnish banking and insurance company. In addition to the documentary there were several presentations from leading Finnish Service Design firms. Tim Hall from Fjord brought…
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From prison design to asbestos abatement – Service Design is everywhere
How can service design be used in prisons? What about asbestos abatement? How about the gargantuan website of the Finnish Social Service Institution Kela? This is what we learned two weeks ago in a morning seminar. Watch the event in Finnish here. Tarinoita digikiristä showcased several digitalization and service design related projects from the Finnish…
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Are we in the beginning of a bubble? – Digitalist Design Forum brought out the hype
The hype was there. Mr Digitalist himself, Ville Tolvanen, said in the beginning of Digitalist Design Forum that he had waited for the event for three years. But did the event deliver? Not so much. In my opinion design was not really in the forefront of the forum as there were plenty of presentations about…
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Ritual Design – A New Perspective or Sacrilege?
“We needed a fresh approach, all our clients already know service design and how to use the tools”, starts anthropologist and service designer Veera Suomalainen her talk at October’s IxDA Helsinki meetup. My first thought was what?! Every time I tell people that I study service design, I have to explain them what it means.…
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Nudging: The Story of How Men Stopped Peeing on Themselves
Did you know that a person’s satisfaction can be observed from the way they are standing? Behavioural scientist Pelle Guldborg Hansen tells us that you can. If a person is standing on their dominant foot and resting the other one, they are happy. If they are annoyed they tend to sway. Hansen’s research helps companies…
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Killing the Inner Critic – How Logic Can Destroy the Design Thinking Process
Let’s start with a thought experiment. You have been working in the same job for years and now you are tasked with creating a new service for your customers. Where do you start? Probably where you already are. Your first ideas are what have always been done and how to improve them, but only slightly.…

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